Influencing the Next Generation of Luxury

While the definition of luxury is personal to each individual, tomorrow’s wealthy consumers have a fresh approach to how they qualify products and services as “luxury”. How can real estate agents attract these gatekeepers of wealth and build authentic relationships with them today that will progress along with their earning potential?


In this consumer report from Engel & Völkers, Meet HENRY: Influencing The Next Generation of Wealth, we surveyed more than 1,000 High Earning Not Rich Yet Millennials to learn what attributes to their definition of luxury and how real estate professionals can develop their brand and marketing strategies to reach and influence tomorrow’s wealthy homebuyers.

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